Gmail for iOS?

So, rumor has it that Google is working on a Gmail app for iOS. They may have even submitted it for review already.

My question is why? Why would someone need to use the Gmail app?

Don’t get me wrong, I love Gmail. I have my Gmail account setup as an Exchange Account on my iPhone. You can also set it up with IMAP or SMTP, but Exchange allows me to sync my email, contacts and calendar. If it’s on Gmail (including calendar and contacts) it’s on my phone, if it’s on my phone it’s on Gmail. It works great. I have no complaints.

So, my question is why? Why would someone need a separate app for their Gmail? What would your Gmail experience gain from an app?

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