iCloud: A Typical Apple Move

I’m having a little debate with a friend regarding Apple’s new iCloud service for iTunes.

He thinks that Apple got internet music right with this new service, and that streaming isn’t necessary. I think their new service is cool, but misses the boat because it doesn’t include streaming.

Time will tell us who is right in this debate, but the debate got me thinking. Yesterday, even after the WWDC keynote, I was holding on to a thin thread of hope that Apple would see the error of their ways and open up iCloud to internet streaming. Today, I’m coming to the realization that Apple will probably not make the move to streaming.

It’s a typical Apple move if you think about it. The masses get excited about a particular service and Apple releases something that they deem superior. I think that’s what we are seeing here with iCloud for iTunes.

Apple probably thinks streaming music is messy. And, they are probably right. It is dependent on users having constant access to wifi or 3g. It puts a strain on the data networks. And, to make music stream easily you end up sacrificing sound quality.

By downloading the music to the device you are using, you have great sound quality and constant access. Sounds like an Apple argument, right? That’s why I would be completely surprised were Apple to release streaming capabilities.

I think we’ll have to live with this form of iCloud for a while, which really isn’t bad. It’s just not quite the full service many of us were hoping for. As for the little debate I was having, I still think I’m right but we’ll see what the masses say. If enough people demand streaming Apple may be forced to change their outlook on music in the cloud.

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: