iCloud: A Typical Apple Move

I’m having a little debate with a friend regarding Apple’s new iCloud service for iTunes.

He thinks that Apple got internet music right with this new service, and that streaming isn’t necessary. I think their new service is cool, but misses the boat because it doesn’t include streaming.

Time will tell us who is right in this debate, but the debate got me thinking. Yesterday, even after the WWDC keynote, I was holding on to a thin thread of hope that Apple would see the error of their ways and open up iCloud to internet streaming. Today, I’m coming to the realization that Apple will probably not make the move to streaming.

It’s a typical Apple move if you think about it. The masses get excited about a particular service and Apple releases something that they deem superior. I think that’s what we are seeing here with iCloud for iTunes.

Apple probably thinks streaming music is messy. And, they are probably right. It is dependent on users having constant access to wifi or 3g. It puts a strain on the data networks. And, to make music stream easily you end up sacrificing sound quality.

By downloading the music to the device you are using, you have great sound quality and constant access. Sounds like an Apple argument, right? That’s why I would be completely surprised were Apple to release streaming capabilities.

I think we’ll have to live with this form of iCloud for a while, which really isn’t bad. It’s just not quite the full service many of us were hoping for. As for the little debate I was having, I still think I’m right but we’ll see what the masses say. If enough people demand streaming Apple may be forced to change their outlook on music in the cloud.

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