Did Apple miss the boat by not including music streaming with their iCloud offerings announced today? I think so.
Don’t get me wrong, iTunes Music Match sounds great. Almost too good to be true. It’s hard to believe the Apple was able to get the record companies to agree to let them scan your music folders and match the songs in iTunes for $24.99 a year. That’s amazing. But here’s my gripe, I don’t want to have to download my music to listen to it. I want Apple to host it, allowing me to stream over wifi, or 3g. Downloading across multiple devices would be a great added bonus, but streaming is really what I was hoping for.
Amazon and Google seem to get it. Both of their services allow streaming. Amazon will even let you download music you’ve purchased through them from their cloud player. Why didn’t Apple take one more step and allow streaming? If they had, their service would have been heads and shoulders above everything else. Instead, we’re left with something that has great potential, but isn’t quite there.
I hope Apple sees the light and adds streaming. If they do, they can count on having me as a loyal customer.