Did Apple miss the boat with iCloud for iTunes?

Did Apple miss the boat by not including music streaming with their iCloud offerings announced today? I think so.

Don’t get me wrong, iTunes Music Match sounds great. Almost too good to be true. It’s hard to believe the Apple was able to get the record companies to agree to let them scan your music folders and match the songs in iTunes for $24.99 a year. That’s amazing. But here’s my gripe, I don’t want to have to download my music to listen to it. I want Apple to host it, allowing me to stream over wifi, or 3g. Downloading across multiple devices would be a great added bonus, but streaming is really what I was hoping for.

Amazon and Google seem to get it. Both of their services allow streaming. Amazon will even let you download music you’ve purchased through them from their cloud player. Why didn’t Apple take one more step and allow streaming? If they had, their service would have been heads and shoulders above everything else. Instead, we’re left with something that has great potential, but isn’t quite there.

I hope Apple sees the light and adds streaming. If they do, they can count on having me as a loyal customer.

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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  1. What’s the advantage of iCloud for someone like me who uses the iPod touch and only occasionally has a wifi connection?


    1. If you purchase music through iTunes on your computer you can have it automatically sync the same music to your iPod without connecting the two devices. And vice versa.

      You will also have access to redownload purchased music on any device with iTunes.


      1. This is the free part of the service by the way.

        Music Match is the service that costs 24.99. It will scan your library and look for the iTunes equivalent of your songs. I’m not sure if that would benefit you.


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