Google Maps

I just downloaded another update to Google Maps on my Android (I'm running 1.6) phone today.  This is the second update in a couple weeks. The last update added Google Navigation, a turn-by-turn navigation service, and a few other tweaks.  This update brings
  • Report a problem with the map or business listing
  • See businesses at an address or near a point on the map.
  • Try experimental features with labs.
I could be wrong, but this might be the first Android App from Google to have the Labs feature. Gmail has had the Labs treatment on it's web interface for a while, but I think Labs for Google Maps is a first in the app world.  It seems Maps is turning into Google's flagship app on the Andriod phone. It's definitely getting more love than any of the other Google Apps.  I wonder why they're pouring so much into this app? Do they think Maps is what will set their phones apart? Are they wanting to conquer the map/navigation world? It'll be interesting to see what the next step is.
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