Viral Marketing and Fringe

Just came across an awesome viral marketing campaign for Fringe, the J.J. Abrams drama on FOX.  If you watch the show, you’re probably aware of a character called “The Observer” who seems to appear whenever strange things happen.  Apparently FOX has launched a campaign where they place actors posing as “The Observer” in various locations around the city. That’s not too creepy, right?
Read a blog post about it in LAist.
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Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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