Just came across an awesome viral marketing campaign for Fringe, the J.J. Abrams drama on FOX. If you watch the show, you’re probably aware of a character called “The Observer” who seems to appear whenever strange things happen. Apparently FOX has launched a campaign where they place actors posing as “The Observer” in various locations around the city. That’s not too creepy, right?
Read a blog post about it in LAist.