Starbucks Instant Coffee

Starbucks is launching their new instant coffee called VIA Ready Brew.  This weekend, October 2nd – 5th, you can participate in the Starbucks VIA Taste Challenge and get a free cup of coffee.  They claim you wont be able to tell the difference.
 
I'm not sure what I think about the whole instant coffee idea, but I'm willing to try a free cup.
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