While I agree with pretty much everything it says, I’m not sure the organization I work for is ready to take the steps necessary to succeed in the five areas outlined in the article. We can’t seem to move beyond point number three, which I think should actually be the first point.
We’re having a hard time being more personal in our web content across the board and I wonder if other organizations out there struggle with the same thing. How do you move past the strong desire to closely monitor your organizations identity and allow people to be… people?
I think it’s scary for organizations to have someone, with flaws and quirks represent them in such a public forum, and in writing none-the-less. It’s much easier to have a very corporate face where every post, tweet, article is approved by multiple people. The problem with that is that it provides very sterile, and often boring, content.
So, my question to you, my readers, is what is an organization to do?