Social Media and the Personal Touch

What are your thoughts on this social media article from Mashable? The article was forwarded to me by a superior and I’m not quite sure how to respond. 


While I agree with pretty much everything it says, I’m not sure the organization I work for is ready to take the steps necessary to succeed in the five areas outlined in the article.  We can’t seem to move beyond point number three, which I think should actually be the first point. 


We’re having a hard time being more personal in our web content across the board and I wonder if other organizations out there struggle with the same thing.  How do you move past the strong desire to closely monitor your organizations identity and allow people to be… people?


I think it’s scary for organizations to have someone, with flaws and quirks represent them in such a public forum, and in writing none-the-less.  It’s much easier to have a very corporate face where every post, tweet, article is approved by multiple people. The problem with that is that it provides very sterile, and often boring, content.


So, my question to you, my readers, is what is an organization to do?

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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1 Comment

  1. Decide who your target market is and speak to them accordingly. If you're trying to reach EVERY single person out there in some form or shape there should be a general disclaimer that topics discussed and certain representations are done so with the purest of intentions and good will.


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