IKEA Love

I thought this was a funny story: Beijing loves IKEA – but not for shopping.
 
There is also a scene in (500) Days of Summer where the principle characters enjoy a purchase free afternoon in IKEA. 
 
I must admit that I too have spent a hot summer day or two wondering through the furniture aisles of IKEA.  What is it about that place that is so enticing that you can spend an afternoon there without any intention of making a purchase?  Perhaps it's the way they set up their displays.  They are accessible, usable and invite you to jump right in and try them out.  What do you think?
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