First Time Online Donors

The New York Times recently reported on a study that found first-time online donors don't often return to make additional donations.  The study was done by Blackbaud's Target Analytics. 
I have to say I'm not shocked by the findings.  It's pretty much what I've seen where I work. While our online giving has increased steadily over the years, it doesn't appear to be a giving medium which will over take more traditional mediums such as direct mail.  What it has proven to me though, is that it's a good option to have available to your supporters, much like Mr. Smith of CARE stated in the article.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.