First Time Online Donors

The New York Times recently reported on a study that found first-time online donors don't often return to make additional donations.  The study was done by Blackbaud's Target Analytics. 
 
I have to say I'm not shocked by the findings.  It's pretty much what I've seen where I work. While our online giving has increased steadily over the years, it doesn't appear to be a giving medium which will over take more traditional mediums such as direct mail.  What it has proven to me though, is that it's a good option to have available to your supporters, much like Mr. Smith of CARE stated in the article.

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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