As for overall ad spending, Barclays Capital is trimming its estimates for both overall and Internet ad spending. Total ad spending in the U.S. (including cable and broadcast TV, radio, newspapers, magazines, Yellow Pages, direct mail, Internet, and outdoor) it forecasts will decline 3.6 percent this year to $284 billion and then another 5.5 percent in 2009 to $269 billion.
I found this quote interesting given both my and my wife’s connection with direct mail.
How will this translate to the non-profit fundraising world? Are we about to see some changes? Should leaders of non-profits cut back on advertising right now?
Hat tip: TechCrunch