I've been spending a lot of time on Facebook at work lately. And, no, I haven't been slacking off. I've been working on setting up a page for the non-profit organization I work for. It's been rather entertaining the past few days learning about the opportunities a non-profit has just within a single social network like Facebook. It seems as though the possibilities are endless. And, with the ease of use I wonder if pages like what are available on Facebook will replace the standard dot-com web page. If you think about it, you can provide pretty much everything you need in a web page through the social network. You can post pictures, video and comments, hold discussions and provide contact information, all while allowing others to interact with that data. There are even ways to accept gifts and promote yourself amongst your friends, and your friends friends. The main issue that arises is the limited viewabilty that closed social networks impose, but I bet in the near future those issues will dissipate. For now, though, we are limited to the networks of people that are available in each social network and we'll just have to make the most of that. And that ain't bad.
If you're looking to jump on the social networking bandwagon with your non-profit, like me. Here are a couple blogs you might enjoy reading.
Beth's Blog: How Nonprofits Can Use Social Media
chrisbrogan.com: A Conversation with a Community About Digital Relationships