7 Emotional Triggers

While reading the NonProfit Times at work today, I came across an article titled “7 Emotional Triggers that Move Donors to Action”.   I found the short article quite interesting and wondered if the same principles that guide fundraisers could guide evangelism.  The 7 Emotional Triggers for Fundraising, as detailed in the article, are as follows:


Anger: "The war in Iraq is wrong! Do something!"

Exclusivity: "Me? You want me to join your circle of friends?" "Not just anyone can join, you know." "Special privilege."

Fear: "This scares me. Is it hopeless?"                                                                             

Flattery: "I'm invited? You're absolutely right. I am one in a thousand."

Greed: "A full 20 percent discount." "You want me to give something? Bring it on!"

Guilt: "Wish I hadn't done that. I want to feel better."

Salvation: "There's hope for me (us)."


I imagine we could seriously learn from appealing to people’s emotions better.   I don’t think we need to guilt them into accepting salvation, but maybe there’s something to a little guilt, fear, and flattery if we use them as catalysts and not a means to an end.  What do you think?

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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