While reading the NonProfit Times at work today, I came across an article titled “7 Emotional Triggers that Move Donors to Action”. I found the short article quite interesting and wondered if the same principles that guide fundraisers could guide evangelism. The 7 Emotional Triggers for Fundraising, as detailed in the article, are as follows:
Anger: "The war in Iraq is wrong! Do something!"
Exclusivity: "Me? You want me to join your circle of friends?" "Not just anyone can join, you know." "Special privilege."
Fear: "This scares me. Is it hopeless?"
Flattery: "I'm invited? You're absolutely right. I am one in a thousand."
Greed: "A full 20 percent discount." "You want me to give something? Bring it on!"
Guilt: "Wish I hadn't done that. I want to feel better."
Salvation: "There's hope for me (us)."
I imagine we could seriously learn from appealing to people’s emotions better. I don’t think we need to guilt them into accepting salvation, but maybe there’s something to a little guilt, fear, and flattery if we use them as catalysts and not a means to an end. What do you think?