RED

Today on Oprah U2’s Bono will apparently begin promoting RED (for more information visit http://www.joinred.com/). American Express, Armani, Converse, Gap, and Motorola have teamed up and joined this “movement” by creating their own RED product(s). The idea is a portion the proceeds generated from the sale of each RED product will go to the Global Fund for AIDS programs that benefit women and children in Africa. The hope is that people will buy these products causing more companies to join in the fold which will give way to even more money for the Global Fund to do its business. I think it’s an interesting idea. Would you wear RED?

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