I thought this was interesting so I had to share.
According to The Chronicle of Philanthropy the Ad Council has begun a campaign to encourage Americans to support good works. The campaign consists of six 30-second television spots, as well as print, radio, internet and outdoor advertisements. The ads themselves do not point to giving to any specific organization; they just encourage Americans to give. What a concept. To view the ads go to http://www.dontalmostgive.org/