Christian Retail

I was reading this morning about the International Christian Retail Show which occurred July 9-13 at the Colorado Convention Center in Denver, CO and it led me to wonder what would Jesus think? Would he walk in there and start tipping tables and ransacking booths. Would he react like he did when he cleansed the temple? I do not know, but I wonder.

It seems as though we may have gone a little off the deep end concerning all the Christian merchandise. I myself have fallen victim to some of it purchasing Christian music and Christian themed clothing, but I wonder if Christ himself would have endorsed it.

I tend to agree with political scientist Alan Wolfe, who was interviewed by the LA Times for an article titled; Christian Retailers Put Their Print on Products. He states that “The effect of such products is to create almost a parallel universe, one that allows Christians to withdraw from the world instead of engaging it as Christ commanded.”

If he is correct, and feel free to disagree, I think this ever-expanding world of Christian retail is quite dangerous. We are making it quite comfortable for ourselves and as we do that we pull further and further away from the rest of civilization. I understand that we are called to be “aliens in this world” but is this what it really means? Should we really have our own music, clothing, etc.? How are we going to reach others if we are off in our own little world?

I think this problem with Christian retail is very similar to an issue we have in our churches as well. We have been too inwardly focused and it seems that the only time we gain members is when we transplant Christians from other churches. If we are not out engaging the world then we cannot expect to win others for Christ. And after all is that not our mission; to go out into all the world and baptize in the name of the Father, Son, and Holy Sprit? Odds are someone is not going to come to Christ by walking by our building on Sunday morning so we need to get out there. We need to be in the world, but not of it.

So, let’s not create for ourselves the parallel universe of which Alan Wolfe spoke by buying in to this consumerism that separates us from those we need to reach, but let’s get off the pews, get out there and engage the world.

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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  1. Just for the sake of argument (and I know you would do the same), perhaps the purpose of Christian retail is to allow Christians to keep their focus where it should be, fixed on Jesus. The ways of the world will cause us to treat worship times as a spectacle, while Jesus tells us that, “when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you.” If Christian retail helps me keep my mind on worshipping the Father, there is no more noble cause than that. After all, we must know the Father first, before we go into the battlefield with His mission.


  2. The problem I have with that Greg is….do you really to, let’s say, wear a fish ring to remind yourself to pray? Why not just pray? If you do, fine – wear it out. But, in this ever-growing world or Christian-consumerism we tend to think “I need a fish ring to be closer to Christ”. Well, obviously you don’t NEED a fish ring, you just think you need one. That’s the danger with it. An extreme, but commonplace example is, “we need a bigger church so we can more effectively worship God”.


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