The Way I See It

All humans realize they are loved when witnessing the dawn: early morning is the triumph of good over evil. Absolved by light we decide to go on. -Rufus Wainwright (musician)

The above quote was on the cup containing one of my recent Pumpkin Spice Lattes from Starbucks. Starbucks has this new campaign called “The Way I See It” where they take quotes from famous people and put them on the side of their cups. The idea behind it is a great one if you ask me. They want to get back to the roots of the coffeehouse, making it a place of open discussion and expression. Some of the quotes have stirred up some controversy, from what I’ve heard, causing particular groups to boycott the chain, and/or request that certain cups not be distributed. Obviously the cups are already doing their job; unfortunately for Starbucks, in some cases, it’s already backfired.

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