The Way I See It

All humans realize they are loved when witnessing the dawn: early morning is the triumph of good over evil. Absolved by light we decide to go on. -Rufus Wainwright (musician)

The above quote was on the cup containing one of my recent Pumpkin Spice Lattes from Starbucks. Starbucks has this new campaign called “The Way I See It” where they take quotes from famous people and put them on the side of their cups. The idea behind it is a great one if you ask me. They want to get back to the roots of the coffeehouse, making it a place of open discussion and expression. Some of the quotes have stirred up some controversy, from what I’ve heard, causing particular groups to boycott the chain, and/or request that certain cups not be distributed. Obviously the cups are already doing their job; unfortunately for Starbucks, in some cases, it’s already backfired.

Published by Brian

Christian, husband, father, Pepperdine alum, marketing account manager and more. Passionate about music, movies, religion, communication, nonprofits and the Lakers.

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